Why Good Design Matters for Your Mission
The research behind first impressions and trust
What Research Shows
75%
of users judge an organization's credibility based on website design alone
Source: Stanford Web Credibility Research
0.05 sec
is all it takes for users to form an opinion about your website
Source: Google/BAAL Research
94%
of first impressions are design-related, not content-related
Source: Northumbria University
38%
of users stop engaging if the layout is unattractive
Source: Adobe
88%
of users won't return after a bad website experience
Source: Econsultancy
67%
higher conversion rate for mobile-friendly sites
Source: Google
What This Means for Your Program
Parents Research Online First
When a parent hears about your exchange program, they go online to learn more. In less than a second, they form an impression. A dated website raises unconscious questions about the quality of your program.
Trust is Visual
Parents are trusting you with their children for two weeks in a foreign country. They need to feel confident in your organization. A professional website signals professionalism in everything you do.
Students Share What Looks Good
When students show their parents, they screenshot and share. Modern, attractive content gets shared more. Word-of-mouth is amplified by visual appeal.
Donors Expect Professionalism
People give more to organizations that appear well-managed and professional. A clean, modern website signals that donations will be used responsibly.